The art of vision......experience the extra time and care we take

EyeDream_girl eye-news2






EyeDream is a vision correction therapy that provides clear, comfortable vision without the need to wear contact lenses during the day. No more restrictions on how long you wear your lenses, no more irritation in dry, smoky environments or at the end of a long day. 


EyeDream is ideal for low-mid short sighted people who:


•       Want clear natural vision all day - every day - and

        have considered refractive surgery because of the

        freedom it provides, but are worried about the risks


•       Find soft contact lenses do not fulfil the comfort

        demands their life-style places on their eyes


•       Are involved in recreational and sports activities

         where periods without wearing contact lenses

        are ideal


The news comes

during National

Road Safety Week

(November 19-25),

an annual initiative

organised by the

charity Brake.

The survey

reported that as

many as four out

of five people

whose vision failed to meet driving standards felt their eye sight was ‘good enough to drive safely’.Two out of five people admitted to not having their sight tested every two years, as recommended.


‘Good vision is essential for drivers, ensuring they are safe and aware on the roads to help reduce the danger to themselves and other road users. As vision can change gradually over time – something many are unaware of – it is essential that drivers

maintain a high level of vision with regular eye examinations.

Any changes that do then occur can be more easily spotted in the controlled environment of an eye examination’ a spokesman for the charity added.

Drivers are failing to meet vision standards

car crash guys

One in three drivers in the UK are putting themselves and others at risk by failing to meet the legal vision standard required for driving, new statistics have revealed.


Sydney, 25 March 2010: Scientists from the Vision Cooperative Research Centre (Vision CRC) in Australia today announced that myopia, or short-sightedness, can be controlled with new technology. Large scale clinical trials involving over 500 children in China and Australia, have produced promising results.


With myopia, instead of a distant image being focused on the retina, it is focused in front of the retina. Myopia often occurs when children commence school (ages six to seven), and if left undetected the condition progresses and can adversely impact the child’s education and social development.


Professor Brien Holden, CEO of the Vision CRC, explained further, “For hundreds of years focusing defects of the eye have been corrected by simply moving the visual image backwards and forwards with spectacle lenses. If we move the central image onto the retina but leave the peripheral image behind the retina, the peripheral image can drive the eye to elongate, causing myopia to increase. The beauty of this new technology is that it addresses this problem by bringing the peripheral image forward, onto or even in front of the retina, and at the same time independently positioning the central image on the retina giving clear vision."


Professor Holden announced that the breakthrough technology has been licensed to Carl Zeiss Vision (CZV) and developed into the first spectacle lens of its kind through a joint project with CZV lens designers. This new spectacle lens will be launched under the ZEISS brand name throughout Asia from April of this year.


Professor Holden added, “Myopia can be a serious eye condition. High myopia significantly increases the risk of cataract, glaucoma, and retinal detachment, all potentially blinding conditions and the public health risk is significant.”


Dr Padmaja Sankaridurg, Head of the Myopia Program at Vision CRC, emphasised the nature of the new technology’s appeal. “Our unique lens designs act to curve or shift the peripheral image forward, thereby removing the stimulus to axial elongation and myopia progression,” she said. "So far, the trials have found that the first prototypes slow the rate of progress of myopia by 30% in children six to 12 years of age, where the child has a history of parental myopia,” she said.


Professor Smith, from the University of Houston, commented, “As urbanisation has increased in China, the prevalence and average amount of myopia has also increased. Similar trends are occurring in the US and Australia.”


“This new technology is not just for children either. Over 25% of myopes in the Western world are adult-onset myopes, which often begins at University. We believe that this technology has potential benefits for all myopes,” Professor Smith said.



perfectly optimised lenses

-watch this video!



Link button lady

Look closely at these frames and you’ll find lots of leaves blossoming in the spring sun! The little leaf is really a simple decoration multiplied in different versions and colors. The different effects of the single detail are achieved with subtle variations of the same shape.


The shape of the leaf and the pattern in which the leaves are placed is repeated in the shape of the eye to underline the best facial features.


The colors have been chosen carefully, to achieve a perfect balance between exclusivity and an explosive energy. The many colors and details of the leaf pattern on the temples seem like they are placed randomly, but are kept under control by the sharp outline. The shapes have a classic Iris appearance, but with a sharper look.


For more information please call

us or visit Henry Morgan or check

out their website at





Beware of infection from eye make up!

Mintel has warned that out-of-date cosmetics such as mascaras and eye pencils are putting women at risk of eye infections as only one in four takes any notice of use-by dates on make-up or toiletries.


The report described the out of date products as a perfect breeding ground for germs and bacteria and criticised popular cosmetics for their lack of information on use-by dates.


Mintel's senior beauty analyst Alexandra Richmond said: 'These latest findings highlight the lack of information available on cosmetic use-by dates.'

Manufacturers added Period After Opening symbols on packaging when the European Union brought in new rules four years ago, but many ignore these and continue to use mascaras and eye pencils after their six-month lifespan,

said Mintel.


In a report in the Daily Mail (September 4), Dr Chris Flower of the Cosmetic, Toiletry and Perfumery Association said: 'An area where people have had problems is eye products. I do think PAOs are a help here as eye-are cosmetics can become infected and cause problems for the eyes.'





Choose a

single detail

  – then

      multiply it!


What goes around comes around!

This cool collection has a very retro vibe! We have looked back at the past of ProDesign and found the perfect shapes and colors for a true nerdy-chic fashion collection.


The inspiration is late 70s to mid 80s. In a typical ProDesign way, the color details give the frames a little modern twist that breaks with an otherwise classic look. This collection is an extension of the successful 4th Dimension 4647-48, but with an even more retro feel.


For more information please call us or visit Henry Morgan or check out their website at 


(Age-related Macular Degeneration) 

Drivers over 55 are being given a stark warning to discuss AMD and its effects with their optician or be a potential risk to themselves and others on the road.


A survey of over-55s commissioned by the RNIB, AA and Novartis Pharmaceuticals UK shows while 52% drive everyday, 45% have never discussed if their eyesight is good enough to drive with their optometrist and 62% know ‘little or nothing’ about AMD.


The AA’s head of road safety, Andrew Howard, said: “This study reveals an alarming risk to the safety of people on the roads. It is vital that drivers over 55 years understand the symptoms of AMD, go for regular eye checks and discuss driving with their opticians.


There is also a need for the optician to be proactive during consultations, particularly as 75% of males and 36% of females over 70 now hold driving licences. More thought about eyesight and driving can make the roads safer.”


Who is at risk for AMD?

The greatest risk factor is age. Although AMD may occur during middle age, studies show that people over age 60 are clearly at greater risk than other age groups. For instance, a large study found that people in middle-age have about a 2 percent risk of getting AMD, but this risk increased to nearly 30 percent in those over age 75.


Other risk factors include:


    •   Smoking. Smoking may increase the risk of AMD.

    •   Obesity. Research studies suggest a link      

        between obesity and the progression of early and

        intermediate stage AMD to advanced AMD.

    •   Race. Whites are much more likely to lose vision  

        from AMD than African Americans.

    •   Family history. Those with immediate family

        members who have AMD are at a higher risk of

        developing the disease.

    •   Gender. Women appear to be at greater risk

        than men.


Can my lifestyle make a difference?

Your lifestyle can play a role in reducing your risk of

developing AMD.


    •  Eat a healthy diet high in green leafy vegetables

       and fish.

    •  Don't smoke.

    •  Maintain normal blood pressure.

    •  Watch your weight.

    •  Exercise.

    •  Go for regular eye checks.





AMD2 hmo-eye-symbol